Beyond the AI Hype: What CEOs Need to get Right

The MU Consumer and Retail Practice cordially invite you to their Communication Platform session on 25 September 2026 at 2:00 p.m. CEST via MS Teams.

AI is everywhere. But when does experimentation become real business impact?

Together with Friedemann Wecker, Managing Director and Shareholder of Bauck GmbH, we explore what CEOs need to get right: from choosing the right use cases and proving value to scaling AI across the organisation. And why AI is ultimately a leadership challenge, not an IT project. 

Please register here for the online event on 25^th September 2026 

Friedemann Wecker is Managing Director and Shareholder of Bauck GmbH, a German organic food company with around 280 employees. As a CEO of a traditional Mittelstand business rather than a tech company, he brings a highly practical perspective on AI. At Bauck, he is driving the journey from individual AI experiments towards a structured, company-wide approach: Combining real business use cases, governance and human judgement. His focus: using AI not for its own sake, but to improve decisions, manage complexity and build new organisational capabilities. 

In case of questions please do not hesitate to reach out to Florian Schmitz, Global Lead MU Consumer & Retail Practice.