Marc O’Polo Strategy

Join online on 5^th of September 2022 @ 9.30 a.m. (MS Teams)

It is Marc O'Polo's vision to become one of the leading, sustainable casual lifestyle brands in the global premium segment. To achieve this goal a corporate strategy was developed using the cascaiding choice model. Building up on this best practice case, Markus Staude-Skowronek, CFO & CHRO of Marc O’Polo, explains how strategy can be made truly tangible and consistent.

• Markus Staude-Skowronek has been CFO/CHRO of the premium casual lifestyle brand since August 2018 and is responsible for finance, human resources and administration.  He is responsible for the transformation process from Marc O'Polo AG to Marc O'Polo SE and accompanies the company on its growth path. In the  financial year 2021/22, Marc O'Polo achieved a turnover of more than half a billion euros for the first time and reached second place in the renowned employer study of the textile industry "Working in Fashion".
  Before joining Marc O’Polo Markus Staude-Skowronek has been CFO at the multichannel channel QVC as well as various global positions as Senior Vice President and Managing Director at ESPRIT.
• Marc O’Polo stands for high-class, contemporary premium modern casual wear. A preference for natural materials, high-quality workmanship and special details characterize the individual style of this international brand with Scandinavian roots, in keeping with the philosophy of its founders: The freedom to be yourself.
  With this claim, Marc O’Polo is aiming to become one of the leading brands worldwide in its segment.