The Digital Rollercoaster: buckle up for the good, the bad and the ugly (and what I learnt along the way)

Invitation to Keynote | online event on 13th May 2024

The MU Consumer Practice & Retail Practice invites to their Communication Platform together with Alejandra Garcia, VP of Procurement at DSM, on 13.05.2024 at 9.00 a.m. CET via MS Teams.

“Digitalisation is one of the key challenges in the consumer industry. Most companies are going or will go through some form of digital transformation, but quickly realise the value they expected in the business case is not realizing in the way it was expected. Before cutting your digital budget, outsourcing the project or dismantling the team, Alejandra Garcia will share the good, the bad and the potential ugly of digital transformations and what you can do to capture it's full value.”


Please click  here to register for the online event on 13.05.2024


Alejandra Garcia has been leading procurement and supply chain transformations in companies like DSM, MARS, Unilever and Kraft. In her current role at DSM, she launched in 2021 the digital procurement and supply chain end-to-end transformation that has achieved significant margin improvements, OWC optimization, risk mitigation and supplier engagement.




Starting of as a Dutch mining company around 1900, DSM developed into a purpose-led and performance-driven organisation in health and nutrition, applying bioscience. DSM has solutions in human and animal nutrition, pharma actives, personal care, flavours & fragrances and food specialties. More than 20,000 employees generated a net sales of more than 10bn€ and a net profit of 1,7bn€ in 2020.

In case of questions please do not hesitate to reach out to Brigitta Berger, Partner & Group Director ( – 0043 43 14012215).