MU (Mercuri Urval) announces appointments to a new global leadership team

By Richard Moore Sofia Hjort Lönegård

A new Executive Committee is formed to lead MU with the appointment of Moa Wennlöf as Chief Client Services Officer and Andreas Frische as Chief Revenue Officer. Moa and Andreas join the existing CFO (Tomas Hedstrom) and CEO (Richard Moore)

In the past 5 years MU has successfully strengthened its business as a leading international Executive Search and Leadership Advisory business. To further build on recent success MU appoint a new Executive Committee (ExCom) with the responsibility to further develop MU for clients and colleagues. The Executive Committee guide and support MU Team Directors and Practice Head globally in leading the continued development of MU. Congratulations to Andreas and Moa in taking on their new responsibilities to safeguard and develop MU - Richard Moore, CEO

As the Chief Client Services Officer at MU, Moa Wennlöf is responsible for overseeing the Client Services Office, focusing on enhancing delivery effectiveness and ensuring compliance with MU Standards. She leads the Client Services team to improve the quality and efficiency of service delivery, and shorten delivery timelines. Moa plays a critical role in managing the Project Management Office, Learning & Development, Compliance & Data Protection, and the development of client service applications and digital services.

I am honoured to join the Executive Committee at Mercuri Urval as Chief Client Services Officer. My focus will be on enhancing our delivery effectiveness and  ensuring that we  provide exceptional client value. By leveraging our science-based methodologies and tailored services, we aim to improve quality and shorten timelines . I look forward to collaborating with my fellow executives to drive our strategic vision and support our talented team in delivering high-quality services to our clients worldwide - Moa Wennlöf, Chief Client Services Officer

As the Chief Revenue Officer at MU, Andreas Frische is responsible for leading all Client & Market related activities. The CRO secures our client gets access to the MU Experts and services they need to increase their  success. Andreas leads our Team Directors and Global Practice Heads worldwide. Together with the EVP Global Talent Acquisition and Strategic Alliances, Robin Karlstedt, Andreas takes care to globally aquire new talents and strategic Partnerships for MU. MU follows a growth strategy with the aim to develop longlasting client relationsships. Together with his Team in the Sales Office, the Team Directors and the Practice Heads he will lead all necessary initiatives to achieve the growth targets. 

It is an honour and a pleasure to get the responsibility and trust to grow the company I have joint already 24 years ago. Thanks to CEO Richard Moore and the MU Board to appoint me for this challenging and important task. I am very much looking forward to a trustful, successful and enjoyable cooperation with our Team Directors, Practice Heads and all colleagues to implement and develop our strategy to grow MU. It is MUs ultimate goal to serve our clients in the best possible way. Me and ye Team are enthusiatic and dedicated to fullfiill this target. - Andreas Frische, Chief Revenuw Officer

In addition to Robin Karlestedt's appointment as EVP Talent Acquisition and Strategic Alliances, he will also be the staff Manager of the new CEO Office that is established to support the CEO in taking direct responsibility for ‘People, Culture and Marketing’.

For more information on the MU Leadership, visit our Leadership page here.


About MU

MU is a leading global company in Executive Search and Leadership Advisory. For nearly 60 years, we have been dedicated to helping organisations exceed their goals and drive sustainable growth. MU specialises in identifying, assessing, and recruiting top talent for leadership positions. At the same time, MU offers tailored leadership advisory services for each client’s unique context and needs.

The company was founded and headquartered in Stockholm, Sweden, but is active in over 60 countries. Thanks to our global network, we combine local expertise with international reach.

MU works with a unique and proprietary method. By using our scientifically validated MU Leader Selection Science®, we can ensure long-term leadership success and inclusive workplaces. Our independent MU Research Institute supports our methods with evidence-based research. 

MU is consistently recognised as one of the top global firms in Executive Search and advisory and is a proud member of the Association of Executive Search and Leadership Consultants. 

MU adheres to the highest standards of quality and ethical practices and is ISO 10667 certified, underscoring our commitment to fair, reliable, and objective leadership decisions.